Marketo Measure 101 is an introductory course designed to familiarize users with the features and functionalities of Marketo Measure. In this course, participants will learn the basics of measuring marketing performance, understanding key metrics, and leveraging insights to optimize campaigns. Key topics covered include setting up measurement frameworks, tracking campaign performance, and interpreting data to make informed marketing decisions. This foundational understanding will help users effectively utilize Marketo Measure to enhance their marketing strategies and achieve better results.