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Marketo Measure

Marketo Measure 101 (MM101)


Description

In this course, we'll help you start your Marketo Measure learning journey. We'll walk you through some of the basics of the tool... what it does, how it works, how it integrates, the configuration settings, and how to use the reporting features.


This course is ideal for someone that is brand new, or has just been recently exposed to, Marketo Measure. If you're someone that has inherited an instance of Marketo Measure, and you're unsure what the tool does or how it does it, this course is perfect for you.

Content
  • MM101.01 - Course Intro
  • MM101.02 - Introduction to Marketo Measure - Part 1
  • MM101.02 - Introduction to Marketo Measure - Part 2
  • MM101.02 - Introduction to Marketo Measure - Part 3
  • Opportunities as Pie Pieces
  • Introduction - Quiz
  • MM101.03 - Integrations
  • MM101.03 - Integrations - SFDC
  • Integrations - Quiz
  • MM101.04 - Configuration Overview
  • MM101.05 - Online Channels
  • Online Channel Rules - Quiz
  • MM101.06 - Offline Channels
  • Offline Channels - Quiz
  • MM101.07 - CRM Activities
  • MM101.07 - CRM Activities - Tokens
  • CRM Activities - Quiz
  • MM101.08 - Marketo Activities
  • MKTO Activities - Quiz
  • MM101.09 - Segmentation
  • Segmentation - Quiz
  • MM101.10 - Custom Stages
  • Custom Stages - Quiz
  • MM101.11 - Custom Attribution Model
  • Custom Model - Quiz
  • MM101.12 - Touchpoint Settings
  • Touchpoint Settings - Quiz
  • MM101.13 - Marketing Spend
  • MM101.13 - Importing Spend - Best Practices
  • Marketing Spend - Quiz
  • MM101.15 - Intro to Attribution Models
  • MM101.15 - How Attribution Models Work
  • Attribution Models - Quiz
  • MM101.16.1 - Intro to In-Platform Reports
  • MM101.16.2 - In-Platform Reports - Revenue Overview
  • MM101.16.3 - In-Platform Reports - Attributed Revenue & Opps
  • MM101.16.4 - In-Platform Reports - ROI Boards
  • MM101.16.4 - In-Platform Reports - ROI - Simple ROI vs Realized ROI
  • MM101.16.5 - In-Platform Reports - Passports
  • MM101.16.6 - In-Platform Reports - Web Traffic & Engagement
  • MM101.16.7 - In-Platform Reports - Velocity
  • MM101.17 - Intro to CRM Reports
  • MM101.17.1 - CRM Reports - Duplicate Handling
  • MM101.17.2 - CRM Reports - Building Reports
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever